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© 2019 The Trust Bridge

May 10th 2019: The Trust Bridge's Virtual Tech Partner Jam: finding the perfect route to market

Updated: Apr 30, 2019

If you provide practical solutions and implementation tools for data privacy compliance and cyber security, you must not miss this opportunity.


The Trust Bridge is running a series of high-quality online events for early stage and start up technology companies focussing on finding the best route to market and growth strategies.


Register here

https://attendee.gotowebinar.com/register/5473561695502854924?source=Tech+Partner+Jam



Event description:

This event will give Technology Solution Companies:

§ assessment of your sales and marketing strategy and the opportunity to explore channel sales strategies

§ insight into Intellectual Property issues and guidance on how to protect, value and commercialise your IP

Our partners will bring insight into other key areas

  • from business mix – organisational growth and resourcing for it

  • from AdTechUnicorn, thoughts on a corporate PR campaign and its worth: what you need to know about marketing and PR to enhance your startup business and accelerate growth

  • from The Programmatic Advisory: the importance of audience segmentation in marketing - understanding your target audience, testing across channels and optimising to deliver result


Every tech partner attending the Tech Partner Jam will benefit from

§ Professional advice and insight from experienced technology sales, marketing, IP and data privacy specialists

§ Inclusion in the TTB Tech Partner Directory (online)

§ Involvement in TTB’s webinar series and Q&A series to be broadcast regularly

§ Follow on consultancy sessions available*


Format: series of webinars

We will examine the concept of a Channel Strategy, the value and leverage to be gained and how it can be developed for your organisation. We take a look at the best sales and marketing approach for technology companies such as yours, and how PR can enhance the marketing strategy.

Then, we will be given insight into the value of having a coherent Intellectual Property Strategy - a key element of valuation for any technology company.

Resourcing and organisational structure is key for businesses to grow with the right operational processes in place.

· IP and Know How: commercialisation & value with Dr Graham Dodgson

· Creating a Sales and Marketing Strategy with Steve Leyland

· Channel Strategy: go or no go with David Griffith

· How PR can enhance and accelerate growth with Becca Muir

· Resourcing for Growth and organisational change for companies seeking to innovate and scale-up companies, helping them to grow operationally, with Rebecca Floyd


Venue: online and available for download following “live” broadcast


Dates:

Introduction May 10th 10.30 am

Following series of Webinars:

1. Market structure and How to develop a channel strategy week of May 21st

2. Sales and marketing: key in the mix (and not just product focus) - week of June 6th

3. Commercialisation an IP strategy - week of June 14th

4. Power of Alliances and Influencer Marketing -week of June 21st

5. What you need to know about marketing and PR to enhance your startup business and accelerate growth - week of june 29th

6. Resourcing for Growth and organisational change week of July 5th



Our speakers and specialists include:

David Clarke FBCS CITP

David is a highly experienced Chief Information Security Officer, Cyber Security and GDPR Management Consultant with a deep knowledge of Global project delivery and operational leadership. David operates across FTSE 100, SME and startups within Financial Services, FinTech, Telecoms, Technology and Utilities sectors. Including during his roles at BT as Global Head of Product Enablement, Chief of Staff and Head of Service Delivery and whilst Head of Global Security and Information Technology, David has worked with multinational companies developing strong coherent cyber security, GDPR data protection and privacy strategies for them.

His insight into the requirements for practical technology solutions will be central to Tech Partner Jam’s delivery.


Dr Graham Dodgson

Graham is a disruptive product and business creator. An expert in technology development, sourcing, assessment, valuation and licensing, he started his career at Racal and PA Consulting. As Business Development and Marketing Director at with Acorn Computers in the run up to merger with ARM Holdings, EVP of Alliances with Keisense prior to its takeover by Nuance and as SVP Technology for Gemstar (Rovi) in the run up to IPO and subsequent takeover by TimeWarner, his experience with licensing and IP commercialisation is vast. During his time with IP Asset Ventures, he worked with high technology and med tech companies to assess and value their technology and IP, whilst structuring and negotiating technology and manufacturing license deals. He ran courses on IP for the University of Aarhus as part of the Masters in Health Entrepreneurship.

Graham is currently director of Holoxica, a hard-tech company specialising in a range of true holographic 3D visualisation solutions from static images to video displays where images appear in mid-air and are viewable naturally with the naked eye, so there is no need for glasses or any eyeware.

We are delighted that he brings his insight to Tech Partner Jam.


David Griffith

With a successful 25 year IT channel sales leadership track record behind him at IBM, Oracle and Sun Microsystems, David brings a wealth of experience defining, leading and executing partnerships and sales strategies for a wide range of organisations and their associated channel partners and distributors.

His insight into the barriers of engagement for business partners with large IT vendors and business development skills to build a strategy for new business areas and revenue streams is invaluable. In addtion, at Tech Partner Jam 2019, David will help participants assess the next generation of organisations in the ecosystem and advise how to leverage them by building invaluable partnerships for revenue growth .


Steve Leyland

Steve is an experienced Board Chairman and Non-Executive Director, with a deep functional knowledge of technology, sales and marketing. This rare combination gives him a comprehensive view of a business and its potential.

His extensive management and international industry experience brings a broad perspective and specialist knowledge across the high tech sector.

His career has taken him around the world, as VP Sales EMEA for Intel, President EMEA of Polycom and CCO of Barco. Steve is currently Executive Chairman of Electrosonic and on the board of Helvar

Tech Partner Jam participants will benefit from Steve’s dispassionate and objective criticism, pertinent advice and creative contribution that will improve their board and the company’s performance


Becca Muir

Becca runs Ad Tech Unicorn PR, a boutique PR and marketing communications company that specialises in disruptive start-up advertising, marketing and business technology.

This alliance parnter company of TTB's provides strategic communications and marketing based on deep industry knowledge with a thought leadership and data-driven approach that goes beyond traditional PR support.

Being a boutique service, Ad Tech Unicorn works in partnership with clients to expose their unique story that will create true market differentiation and generate ROI..

With more than 10 years’ experience in media, SaaS product consulting and marketing, journalism, research and PR, the work they deliver is always thought-provoking and relevant to the target audience


Rebecca Floyd

Rebecca Floyd is the Managing Director for business mix (APAC) responsible for the Singapore office and establishing that as a platform to access the open innovation community across South East Asia.


She has a wide experience within open innovation, previously responsible for the external innovation partnerships at Visa Europe Collab and the corporate partner engagement for the MassChallenge accelerator in London.


She has multiple relationships across all elements of the innovation ecosystem having established partnerships in Shoreditch London, Berlin, Tel Aviv and Singapore.


Rebecca has a unique perspective, having set up partnerships on behalf of both a large corporate with accelerators, academia, government and start-ups, and then working for the world’s largest accelerator to manage their corporate partner programme.

Rebecca has a strong background in change management and is also a fully qualified yoga instructor.

She is based out of Singapore


Benefits to your company:

§ Better understanding of the ecosystem will allow you to make the right decision regarding strategy for your business

§ Alliance partnerships will increase your sales power and potentially expand your sales channel

§ enhance your value proposition and make your sales approach more effective and productive

§ Greater understanding of the market place will ensure your product is positioned in the right way and to the most receptive audience

§ Development of an IP strategy ensures your business is commercialised at the optimal level


For more information and to register your interest please call

Penny on +44(0) 7768 962 480

or email penny.heyes@thetrustbridge.com